Mary Hennen's Biography

As an independent adviser, Mary Hennen provides strategic management and business development advice for retailer’s that aspire to migrate mass advertising spend into enterprise addressable level marketing communications and develops digital centric engagement capabilities. For solutions providers that have digital marketing and technology components she provides capability reviews, market strategy, competitive landscape analysis, facilitates executive level networking events, one to one introductions and audits client facing materials so that the companies she represents develop and maintain momentum and competitive advantage.

She has more than 20 years of strategic leadership in scaling business’s in the retail industry.

Prior, Hennen was an executive at Digital River, where she led digital growth initiatives for their most strategic relationships in the consumer electronics, gaming and software industries. Previously, her broad experience included long tenures at Experian’s global marketing services unit, where she was managing vice president of retail, their largest vertical, providing end to end marketing capabilities to optimize advertising spend and with First Data Corporation, where she held various roles of increasing responsibility, including applied & corporate marketing as well as business development and retention for their multi-channel merchant portfolio.

Hennen earned her B.A. in business administration at the University of St. Thomas in St Paul, MN. She has continued her leadership development through the Center for Creative Leadership-Leadership at the Peak and the Sean Delaney organizational/cultural leadership program.

Hennen served on the Direct Marketing Association’s operating committee in 2003 – 2007, where she was the co-chair of the largest operating committee, the National Retail Federation’s vendor advisory board in 2003 and on the Midwest Direct Marketing Association board in 2005.